First Distribution and Microsoft Azure – Driving the African digital revolution

As Africa’s leading value-added and Cloud distributor, First Distribution is on the forefront of the African digital revolution. From world-leading data centres and cloud solutions, to networking, and security products, First Distribution is enabling partners across the continent to guide their customers to digital success.

However, a revolution cannot happen without the right partner and tools. First Distribution has the strongest-possible partner in Microsoft.


Being able to offer the Microsoft Cloud product suite has allowed First Distribution to enable partners to offer a comprehensive solution, not only for businesses across Africa, but for businesses looking to expand into Africa as well.


“At First Distribution, our goal is to help our resellers access greater market share,” says Natasha Bezuidenhout, Microsoft Brand Executive at First Distribution.


And thanks to FD’s vast footprint, partners have access to a wealth of new markets and the possibility to increase their market share.


First Distribution gives partners the chance to offer the following incredible Microsoft solutions:

Microsoft Azure


The industry-leading cloud services offering that gives users the freedom to build, manage, and deploy applications on a massive, global network using their favorite tools and frameworks.


- Pastel on Azure

Powered by First Technology. It’s everything you love about Pastel’s accounting software, delivered directly from Microsoft’s Azure cloud, bringing all the benefits of the cloud and eliminating many of the drawbacks of an on-premises accounting solution.


- Sage on Azure

With Sage on Azure, customers choose between Sage 300 and Sage Evolution and have either one delivered from Microsoft Azure cloud. The solution brings all of the benefits of the cloud to Sage’s accounting software, and eliminates many of the drawbacks of an on-premises accounting solution.


- SAP on Azure

SAP is one of the world’s largest providers of enterprise application software. Now, more than ever, it’s become critical for businesses to start driving down TCO and add value with Azure.


Intelligent volume reduction through sophisticated data masking is now possible and enabled through the First Distribution partner-to-partner ecosystem. Unlike other cloud providers that copy entire SAP systems, including their sensitive data, SAP Cloud Lift for Azure powered by Data Sync ManagerTM can optimise and secure your data while moving workloads to Azure. The benefits include Time Savings, Cost Reduction and Increased Security.


- Office 365

It’s like Office, just better. It’s Outlook, OneDrive, Word, Excel, PowerPoint, OneNote, SharePoint, Microsoft Teams, Yammer, and more. It’s always up to date, it’s on all your devices, and it’s in the cloud.


First Distribution’s partner iSSC, recently had great success in implementing Microsoft Azure and Office 365. When RSA Group needed to build greater real-time collaboration capabilities across an organization with hundreds of employees, it turned to iSSC to find a solution that was stable, available, and cost-effective.


So, iSSC evaluated the quickest, most far-reaching win, and recommended Azure and Office 365 as the foundation for RSA’s move to Microsoft.


"The results have been immediate, and impactful for RSA Group”, says Emil Henrico, CEO of iSSC.


“Their downtime has dramatically lessened. This, in turn, has helped them sell that much better and faster,” he adds.


Read more here:


So, why is First Distribution your go-to partner for entering the African market?

  1. An extremely low margin
  2. Partner enablement – We have the tools to help you grow
  3. Advanced support – We’re here to help with any problem or questions you have
  4. We’re a level 1, AAA-rated BEE contributor.
  5. Vast African footprint – We’re all over Africa, so wherever you want to grow, we’re there to assist
  6. Solution-driven – We focus on creating holistic solutions that allow for scalability

First Distribution and Microsoft are here to help your grow your business. Whether it’s optimising or upgrading infrastructure, expanding into Africa, or starting your business on a digital transformation, we’re your perfect partner.



First Distribution

First Distribution is the leading value-added distributor in Africa. Our offering includes a product portfolio of global leading data centre, Cloud, Networking and Security products and services. This embraces hybrid solutions with access to any combination of on premise, private cloud and public cloud end-to-end solutions from multiple vendors.


The portfolio, together with highly skilled staff to support and manage vendors with an unrivalled level of expertise, ensures that our partners have the key elements required for success.

First Distribution additionally hosts one of the largest technology partner-to-partner networks in Africa allowing partners to extend the reach of their solutions across the continent.

Visit to find out more.


First Distribution, Microsoft, Azure

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